WooCommerce Product Basics & Keywords

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This first video, from  is a basic introduction into adding new products into your WooCommerce site. Be sure to have information on hand, like descriptions, numbers, variations, pricing, and tags before you create a new product.

https://woocommerce.com/videos/woocommerce-variable-product-overview/

This second video helps explain variable products ( ie, products with different colors, sizes, and patterns). These can be a tricky subject to master, but it will streamline your products section if done correctly.

In WooCommerce’s Article The store owner’s practical guide to being search engine friendly , Nicole Kohler explains that the most important aspect of SEO is your content. Here are a few highlights from the article:

“While you should certainly use the words related to your products in your store, no matter how broad they are, try to add actionable, evergreen keywords to places like your homepage and category pages. So for example, instead of optimizing for “wallets,” a store could add the phrase “buy men’s wallets” or “leather wallets by [manufacturer name]” to capture the shoppers who have narrowed their focus and are much more likely to buy.”

If you want a little more information on keyword research, please see Kissmetrics article, The Ultimate Guide to SEO for E-commerce Websites.

While all of the SEO is important, remember that content is king. Focus on relevant descriptions of your products, high-quality pictures, and perfecting your craft. Your passion for your products should easily reflect in your ecommerce website. Try to create a personal connection with your potential customer, and ask others to review your descriptions and explain which parts they connect with. Don’t feel like you ever “have” to do something because an article says it’s necessary; being unique can make your site and your products stand out.

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